DHL knew they had their competitors beaten in terms of reach and speed of delivery. What they needed to do was communicate this to SME's in a campaign that would click with all demographics and nationalities.


By creating an iconic image that told the logistics story and promising that DHL was ‘ON TIME, EVERY TIME / 24 hours from anywhere’, we were able to exceed our original objectives by also selling the concept to the North American market and having it executed and delivered to many countries worldwide.