Problem:

How can we get young men to adopt Foster’s Super Cold as the preferred beer for the lads’ night out?

      Solved:

By making Foster’s the facilitator for the night’s banter, conversation, bonding and consumption, we became part of the night out, as if we’d been invited. During the promotion period, consumption of Foster’s Super Cold peaked at 60% with a 40/20 male/female split. We also retained a 15% of bar sales share since the promotion ended.