Problem:

With the 2014 World Cup matches being played during Ramadan in a time zone that was going to take a terrible toll on the skin care regime of our customers, we could not stand idly by and do nothing to help support our Middle East fans.

      Solved:

With top tier prizes and the Nivea products themselves, the 'Survive the night' grooming kit was a real winner with the fans as they snapped up more than 10,000 of them before a ball had even been kicked.