Problem:

When Sony launched the High Definition Bravia TV, the customer was automatically benefiting not only from the enhanced quality of television programmes but also their gaming experiences were really being brought to life.

      Solved:

As the Bravia TV and the PlayStation were ideal companions, it was natural for us to come up with the PS controller kiss. This, along with the Love HD positioning line works on many levels. In one interpretation, we are telling the consumer that in this instance, it’s okay to be a voyeur.